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Live streaming: everyone is doing it, but is it right for your brand?
If you spend any time on Facebook then you have noticed the addition of live broadcasts on your Facebook feed. Users are getting in on the fun and now businesses are jumping on the latest social media trend to promote their brands. Live streaming has become so popular that Facebook’s organic post reach has dropped as timelines become over-competitive with live feeds.
Social media's live streaming of video is revolutionizing the way organizations reach a broader audience but is it right for your business or brand?