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Advice Goddess Radio: Amy Alkon/Dr. Gad Saad

  • Broadcast in Psychology
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THIS SHOW MOVED TO MONDAY NIGHT, JAN. 30, 7pm PT; 8pm ET

Advice Goddess Radio: "Nerd Your Way To A Better Life" with the best brains in science.

My guest this week is evolutionary psychologist Dr. Gad Saad, Professor of Marketing at Concordia University and one of the few studying consumer behavior, whom I've quoted in my column and blog, and whose work I follow with great interest.

We'll be talking about our "consuming instincts"  -- which is also the title of his terrific and most recent book, "The Consuming Instinct: What Juicy Burgers, Ferraris, P0rnography, and Gift Giving Reveal About Human Nature."

From Amazon:

•What do all successful fast-food restaurants have in common?
•Why do men's testosterone levels rise when they drive a Ferrari or a Porsche?
•Why are women more likely to become compulsive shoppers and men more likely to become addicted to p0rnography?
•How does the fashion industry play on our innate need to belong?
 
The answer to all of these intriguing questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior.
 
We'll also discuss what the research says about what seems to cause eating disorders, and perhaps suggest ways to avoid succumbing -- and separate what the evidence says from the ideology and myths.
 
Buy his book here: http://amzn.to/ySAV3w

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