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The Politics of Advertising in the Republic (part 7)

  • Broadcast in Art
CharlesXLamson

CharlesXLamson

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1st half: Aristotle's Politics

2nd half: 

Advertising Strategy and the Creative Mix

The advertising (or communications) objective declares where the advertiser wants to be with respect to consumer awareness, attitude, and preference; the advertising (or creative) strategy describes how to get there.

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