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Computer America
Hour one: MHOX. Filippo Nassetti, Partner and Lead Desiger MHOX is a generative design studio. It develops body extensions, objects or systems that integrate the human body to mutate its aesthetic and functional potential. Beyond the boundaries of product design, the studio engages the exploration of processes and conditions of body alteration, mutation and metamorphosis, creating communication actions and educational programs. ________ Hour two: Appkettle. Richard Hill, Director XYZE is a new technology for fashion e-commerce that connects your body measurements with the clothes you’d like to buy. XYZE solves the problem of ordering the right size when shopping on-line. XYZE improves the on-line shopping experience, as shopping becomes safe and targeted. It also boosts sales and minimizes returns. All this is possible thanks to the combination of three products: on, the first wearable digital measuring tape, that automatically measures your body; their Tutorial Application, that helps users take their body measurements and create their personal digital profile; their Algorithm, that calculates users’ right size. XYZE matches users’ body measurements with different brands’ sizing specifications, providing their right size in real time.
