Episode 17 w/ Monica Ho - Infrastructure, Marketing at xAd, Inc

On this week's episode I talked to Monica Ho, Head of Infrastructure & Marketing at xAd, Inc - a global location marketplace that uses the context of location to create meaningful mobile advertising experiences. Their mobile technology platform identifies where someone is or has been with precision and at scale, enabling marketers to use these insights to drive in-store traffic and sales. She is also an Executive Committee Member of the Mobile Marketing Association, who's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Monica will tell us about her background as well as her day to day job as a marketer and influencer in the mobile space. Tune in!