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One of the most important of music marketing is the music video. They have become one of the most integral parts of the music industry. But how does someone start directing their own videos? What happens on a video shoot? How does everything get done? On this episode I speak with director Clifton Bell, CEO of The Ghettonerd Company. Clifton's company is a full service boutique-style production company that has done music videos for some of the biggest artists in music today (Jadakiss, Ne-Yo, Trey Songz, Swizz Beats, J. Cole, T.I., Bridget Kelly, Kendrick Lamar, and many more). Click the link and take a listen!
