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The retail sector is a prime market for use of analytics -- tracking and predicting sales success -- in support of great products and management experience. Some retailers are making the most of what data and analytics offer them, as they strive to understand customer trends and preferences.
Pioneering retailers recognize that products that seem to have strong customer appeal don't make for a successful strategy on their own. Those organizations are making their mark by using all the tools available to them, including advanced analytics.
Brittany Bullard, a Solutions and Analytical Consultant in the Retail and Consumer Packaged Goods Practice at SAS Institute, is author of the new book Style & Statistics, which will be featured at January's National Retail Federation's Big Show in New York.
Bullard joins All Analytics Radio on Tuesday, December 6, at 2 pm EST to discuss her experiences utilizing analytics in the retail sector and some of the best practices highlighted in her book.
