Radio Show #437 A System for Moving Beyond Transactional Sales

Special Guest: Elizabeth Lotardo: Co-Author of Selling with Noble Purpose

Elizabeth Lotardo is a consultant, researcher, and co-author of Selling with Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud. As the VP of Services at sales leadership consultancy McLeod & More, Elizabeth leads sales transformation initiatives for clients like Oracle, G Adventures, and Fiserv. She is a popular LinkedIn Learning author, and her work has been featured in The Wall Street Journal and on NPR. With an undergraduate degree in advertising from Boston University and a Master’s in Organizational Psychology, Elizabeth has enabled firms to drive employee engagement, competitive differentiation, and ultimately revenue.

The words selling and noble are rarely seen together. Most people believe that money is the primary motivator for salespeople and that doing good by the world runs a distant second. That belief is wrong. Selling with Noble Purpose is both a philosophy and a system for moving beyond transactional sales. Don’t let anyone tell you that you have to choose between making money and making a difference. Purpose and profit are connected. You can have both. You deserve both. We all do.

Join us as we discuss how purpose and profit are connected.

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Host: Andy Goram