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Notes from The Great Courses:The Science of Information: From Language to Black Holes
Writing represents speech, and in alphabetic writing, each symbol represents a sound. But the rule of association between [or “for associating’] the symbol and the message—the code—..... Both writer and reader know the code.
Every message that is communicated is one particular message out of a set of many possible messages. ...“(Gaining) Information is the ability to distinguish reliably among possible alternatives (messages).”