WCP : Foresight, Cryptocurrency and the Coming Economic Collapse (2)

The Model for the Adoption Cycle - “The problem with the model is that it fails to explain the real-world problems that companies encounter in getting their product to move from the early adopters (visionaries) to the early majority (pragmatists).This transition being important because it is the early majority that brings in the millions and billions of dollars that put companies on the map. 

Geoffrey suggests that the idea of the chasm is a simple one. He writes:

“It says that whenever truly innovative high-tech products are first brought to market, they will enjoy a warm welcome in an early market made up of technology enthusiasts and visionaries but then will fall into a chasm,during which sales will falter and often plummet. If the products can successfully cross this chasm, they will gain acceptance within a mainstream market dominated by pragmatists and conservatives. Since for product-oriented enterprises virtually all high-tech wealth comes from this third phase of market development, crossing the chasm becomes an organizational imperative.”