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Political narrative draws its force from the connection it has with the constituent’ biological motivation systems. Anything that is important to a human being is grounded in their biological substrate and it is tied to the activation of their human motivational systems. Namely, the threat system and/or the promise system.
The successful rationales (like Racism) are those which activate both systems in the interest of a particular goal. [See Black Codes and Jim Crow Laws – The Legal (Bone) Structure of the American Caste System]
The value, meaning and motivational significance of anything and everything[1] is revealed by what “they” make you do, consciously and unconsciously (i.e., How they relate to your “threat-promise” motivational system. In other words, Your Goals).
[1] Signs, words, symbols, situations, NEGROES, etc.