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While it might be more personally satisfying and will always strengthen your integrity, let's face the facts, lying is more profitable than telling the truth. The dishonesty is rampant at all levels of society, whether it's Democrats assuring voters that Social Security isn't really bankrupt or a car dealer leasing you a vehicle that you can't afford to buy. Imagine if Aaron started telling his a**hole consulting clients lies, he'd have them lined up around the block. But alas, eventually the truth will win out and then where will you find yourself?