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Just when you thought the market for Cannabis had peaked, major consumer product companies have started discovering the space. Altria (formerly known as Phillip Morris) has made a large investment. Same with Heineken Brewers and others. More and more jurisdictions are looking at cannabis legalization to increase government tax revenues and to lower law enforcement expenditures. Eventually it's going to turn into a branding contest. Hopefully small, craft oriented growers will be able to remain competitive, but make no mistake, it's going to be a huge global industry.
