You built it. They're Not Coming. Now What!?

[Due to technical difficulty, there's an echo in the recording we can't fix. We apologize, and hope you can hang in for at least some of the presentation. The information Drew has is excellent.]

You're spending a lot of money and resources to build the network your community wants. But are you building the network your community needs? More importantly, will you motivate constituents to use the network?

Drew Clark, Executive Dir. of the Partnership for a Connected Illinois, has extensive experience assembling the data that's vital for making smart decisions about broadband. He knows it's not the maps that lead to greater adoption, but the quality of the data you use to create the maps.

Craig Settles talks with Clark about several key issues that affect broadband adoption, including:

• how do you get the best data to make the right choices;
• deciphering data to understand what motivates consumers and businesses to adopt; and
• implementing effective adoption programs.

Expect to come away with a deeper understanding of how to separate the wheat from the chaff when it comes to planning adoption programs.