Wireless Gigabit Drives KC Economic Development Too

Could Google’s heavy initial focus on residential subscribers, while putting the business community on the backburner, shortchange KCK’s and KCMO’s economic development hopes? Cultivating startups is a plus. But mid-size and large cities boost local economies by making existing companies of all sizes stronger, as well as attracting larger companies to town.

Learn how a Kansas City, MO ISP is filling in the gaps with a combination of gigabit wireless (yes, wireless), back-end infrastructure and a business market focus. Computers & Tele-comm CTO Graeme Gibson lays out a game plan for delivering gigabit services that go to the heart of economic development, and in a way that increases odds for financial sustainability.

Gibson breaks it down for listeners:

*  The right service offerings increase business adoption rates;

*  Segmenting your business market and communicating effectively matters;

*  Why it makes sense marketing wireless services to businesses;

*  Decisions about infrastructure such as Network Access Points (NAPs), data centers and backup sites directly impact the bottom line.