Healthcare Marketing and Public Relations with Dorothy DiMedio

Our guest on this Healthcare Practice and Consultant’s podcast, brought to you by healthcare law firm of Michael V. Favia & Associates is Ms. Dorothy DiMedio, from Center Stage Marketing and we are talking about healthcare professional marketing and how to plan and execute an effective healthcare marketing strategy.

Healthcare comprehensive marketing plans and best practices with Dorothy DiMedio

• The elements of a comprehensive marketing healthcare plan
  • Digital marketing
  • Social media & content creation
  • Public relations & relationship development
• The challenge in differentiation in the healthcare marketspace
  • Crowded marketplaces with generic messaging
  • Ad hoc tactics (lack of strategy)
  • Failure to keep up with technology and trends
• Industry trends in healthcare practice marketing
  • Practice rollups – investor strategy
  • Back office resource pooling
  • Target demographic behaviors
• Best practices in marketing healthcare practices
  • Branding
  • Multi-channel marketing
  • Outsourcing

Dorothy DiMedio is the founder and principal of Center Stage Marketing in Chicago. Coming from a background in sales, Dorothy leverages her effective client relationship management skills to benefit her professional clients with public relations and marketing services. Call (773) 631-4580 for an introduction.