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METAPHYSICS OF MANIPULATION PART 3
Ethos: the source's credibility, the speaker's/author's authority
Logos: the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.
Pathos: the emotional or motivational appeals; vivid language, emotional language and numerous sensory details.
yesterday we discussed Ethos; today we discuss Pathos.
Pathos
The persuasive appeal of pathos is an appeal to an audience's sense of identity, their self-interest, their emotions. Many rhetoricians over the centuries have considered pathos the strongest of the appeals, though this view of persuasion is rarely mentioned without a lament about the power of emotion to sway the mind.
