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PASSION; PURPOSE OR PEOPLE
"People don't buy WHAT you do, they buy WHY you do it."
Finding your "why" before communicating your "what" or your "how" to the world is critical to both business success and your personal growth. If you don't know your purpose, you cannot clearly communicate, as well as effectively execute, your mission. You cannot stay laser focused on what you want to build long-term. It'll be easy to veer off of your path and hard to maintain inspiration. But most importantly it'll be difficult to find your tribe and build a culture of authenticity and passion that excites others.