Marketing Your School District to Parents and Your Community

Parents and students today have options besides their local school district.  There are charter schools and private schools that are continuously marketing to them about their schools’ benefits.  While local public schools do a great job in educating their students and offering a rich curriculum, they sometimes are not as diligent in marketing their schools.  What can districts do to tweak their programs to meet the needs of all of their students?  How can districts make sure their community is aware of all the positives in their district? What can districts do to make sure that parents and students who are considering out-of-district options are aware of what their home district provides?  Please join us as Arthur DiBenedetto, superintendent and Charles McKay, assistant superintendent of the Vernon Township School District, discuss these and other issues with NJSBA’s Ray Pinney.