Few Are Outright False But Many May Be Misleading

A conversation with Adrienne E. Faerber, PhD, and David H. Kreling, PhD, about the results of their recently published study on the content analysis of claims made in TV direct-to-consumer (DTC) OTC and Rx drug ads.

Questions/Topics to be Discussed

Why did you do this study?
Explain the methodology. How did you determine which claims were "objectively true," "potentially false," and outright "false?"
Please review the results.
What impact do you think your study will have on consumers? on pharmaceutical marketers?
The FDA is supposed to be reviewing claims made in Rx ads. Do you think the agency is not doing a good enough job? Do your observations suggest that to be the case?

Evaluating Rx & OTC DTC TV Ads

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