Writestream co-founder and Tuesday host Daria Anne first interviewed publishing industry professional Ally Machate on January 12. Since then, Ally has agreed to return to the show on a quarterly basis to talk shop and offer excellent advice to authors. Tune in on April 12 at 1 p.m. Eastern when the topic centers around book marketing and strategy. As Ally states, "you book is your product, not your baby."

Ally E. Machate is the founder of The Writer’s Ally and has worked with small and large book publishers, including Simon & Schuster, where she acquired and edited books as a full time staffer. A bestselling book collaborator, award-winning editor, and expert publishing consultant, Ally loves using her insider knowledge of the publishing industry and nearly two decades of experience to help others reach their publishing goals, whether they include earning a book contract or adventures in self-publishing. She offers tips, advice, and news at www.thewritersally.com.

Writestream Tuesday: Your Book Is Your Product, Not Your Baby

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