I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is coming out in Septembe 2016.

Creating a Culture of Humor That Enables Marketing Innovation

We talk a lot these days about content marketing and taking risks to create bolder, more humorous content. But that doesn't happen. Forget content; let's talk about creating a culture that gives employees responsibility to execute and fail based on ballsy ideas. Because that's how great content starts. Join me Thursday, August 4th when we talk with Chris Lindland, CEO of Betabrand, about what Betabrand does differently and why it works so well.

About Chris

As CEO of Betabrand, Chris contributed to its efforts and products: including Cordarounds, Beebeard, i-drive.com, Silicon Valley Fashion Week. He is recognized as a 2015 AdWeek Top 100 Creative. A speaker, he has spoken at places including Zappos, Chlorox, Deutsch, Nordic Commerce Summit (Stockholm), Digitalk (Sofia), University of Chicago, Pratt Institute. He is just an all around fun, smart guy.

How to Create a Culture of Humor That Powers Bold Marketing

Share

Embed