Houston, TX – Porterfield is the founder of Silk Mountain, a boutique consultancy firm dedicated to helping startups and mid-sized companies clarify their vision, mission and values to build healthy and sustainable organizational cultures.

“My vision is to put culture at the forefront of growing businesses,” says Porterfield. “And my mission is to help those organizations develop healthy cultures that drive their success in the marketplace though attracting and retaining top talent, increasing employee engagement and reducing customer churn.

When working with a startup to design a culture, Porterfield works directly with the CEO and often the conversation starts when the company is ready to hire their first employee.

“When you start hiring, you need to be looking through the lens of your culture to make sure you’re hiring someone who is the right fit,” says Porterfield. “if you haven’t put thought into what you want your company to look like from a culture standpoint, it’s very challenging to make those first critical hires & at the end of the day, great hiring is about alignment with your vision, mission and values. Too often companies hire out of desperation. They need somebody to help with the workload, pronto, and all too often, those first key hires can be disastrous.”

“When you’re designing your culture, you don’t have to necessarily start with your vision or mission or values,” says Porterfield. “Let’s talk about what you value, what’s most important, what you want to see in your employees and in yourself. Let’s talk about the purpose of your company.”

For more information on Silk Mountain, visit www.silkmtn.com

CUTV News Radio spotlights Melissa Porterfield of Silk Mountain

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