In another captivating discussion on TurfNet's Frankly Speaking audiocast series, host Frank Rossi chats with Jim Koppenhaver of Pellucid Corp about the current state of the golf industry, including:

reduction and absorption in golf facilities and businesses that serve them
comparisons with retail and restaurant industries that are also cyclical industries
warning signs for superintendents that a facility might be in financial trouble
the change in golf's consumer base and requirements, including digital technology
non-green grass business opportunities — do they lead to green-grass opportunities for golf facilities?
TopGolf and virtual golf: good for the green-grass sector of golf?
Should guidelines replace rules to increase the fun factor of golf
getting new golfers to the point of involvement that will make them stick as players and customers
growing the game by drilling deeper into the pool of "older white guys with money" who aren’t golfers.

Spend 45 minutes for a better understanding of where golf is and where it can go... both good and bad.

Frankly Speaking: Jim Koppenhaver on the current state of the golf industry

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