In this episode the two seasoned vets explore the topics of good boot camp ad copy, writing compelling boot camp marketing, boot camp ad headlines that get attention, and calls-to-action that get more clients to sign up for your boot camp.

Scott McKinstry is a direct response copywriter who specializes in telling stories.

You can contact Scott and learn more about using the power of stories in marketing at marketingwithstory.com

Jesse Stoddard, fitness boot camp business coach, personal trainer, and author featured in CNN Money, along with the well-known and highly regarded fitness expert Georgette Pann, owner of NutriFitness Bootcamps, the founder of Sure Victory Fitness Bootcamp Club, and creator of the famous Sure Victory Boot Camp Business in a Box program, host this discussion about the personal training career and fitness business. Along with exclusive interviews with fitness experts and trainers who run successful fitness boot camp companies, they discover why some personal trainers fail and others succeed.

Episode #20 Interview with Scott McKinstry on Killer Boot Camp Ads and Copywriting

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