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Red Mill: It's Not How You Start... with Murray Schwartz (04/10/2021)

  • Broadcast in Performing Arts
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https://www.amazon.com/Red-Mill-Its-Start-Finish/dp/1952106230

Red Mill is an intimate memoir of Murray Schwartz's modest beginnings in the Bronx at his Dad's burlesque night club. Follow him as he shares his adventures of going from the mailroom of the William Morris Agency, to becoming the right hand man of the mob-connected agent to the stars, George Wood, and then rose through the ranks to be an important theatrical agent. Not satisfied with being only an agent to the stars, he resigned from the agency to create Merv Griffin Enterprises, which soon became a conglomerate that created Wheel of Fortune and Jeopardy. One eventful day in 1971, Merv Griffin asked Murray if he'd consider moving to California to create a new company. Murray accepted the towering challenge. The company that he began, comprised of Merv, Murray and a secretary, became an extraordinarily successful corporation: Merv Griffin Enterprises. Schwartz was named President and CEO. They produced Jeopardy, The Wheel of Fortune, Dance Fever, Headline Chasers and others. Jeopardy and Wheel of Fortune are still on the air today with worldwide versions, as a result of Murray's pioneering inventiveness.

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