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06 - Integrated Marketing 101 (Feat. Hamish Anderson)

  • Broadcast in Business
Bulletproof Marketer

Bulletproof Marketer


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Chris and April are taking a deep dive into integrated marketing — and why brands should get on board, or be left behind. With special guest Hamish Anderson, Trust Relations’ Executive Vice President/Marketing group director and founder of Three Piece marketing, they’re discussing the advantages of an omni-channel approach to digital, how clients can make the most of their marketing resources & how outsourcing to an agency can yield powerful results. They cover the latest industry news with a discussion on the PR plays behind this year’s major moments in media censorship, discuss whether Twitter’s new user regulations will have a positive impact and determine whether Sleepy Time Tea’s recent Instagram thirst trap was a cash move or a trash idea for the brand. They chat about recent trends in business this quarter, as clients seek to diversify their digital spend.

Anti-Vax Ban: 

“Cash or Trash?”: 
“Point & Counterpoint”: 

Check out Hamish’s work here:
April is the president of Trust Relations:
Christopher is the CEO at The Go! Agency: