06 - Integrated Marketing 101 (Feat. Hamish Anderson)

Chris and April are taking a deep dive into integrated marketing — and why brands should get on board, or be left behind. With special guest Hamish Anderson, Trust Relations’ Executive Vice President/Marketing group director and founder of Three Piece marketing, they’re discussing the advantages of an omni-channel approach to digital, how clients can make the most of their marketing resources & how outsourcing to an agency can yield powerful results. They cover the latest industry news with a discussion on the PR plays behind this year’s major moments in media censorship, discuss whether Twitter’s new user regulations will have a positive impact and determine whether Sleepy Time Tea’s recent Instagram thirst trap was a cash move or a trash idea for the brand. They chat about recent trends in business this quarter, as clients seek to diversify their digital spend.

“BREAKING NEWS”: 
Anti-Vax Ban: https://bit.ly/308UHHj 
Whistleblower: https://cnn.it/3n2PA4p
Climate: https://tcrn.ch/2YGUsTA

“Cash or Trash?”: https://bit.ly/3n6Ctzd 
“Point & Counterpoint”: https://bloom.bg/30hf19C 

Check out Hamish’s work here: https://threepiece.marketing
April is the president of Trust Relations: https://www.trustrelations.agency/
Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/