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10 - Branding Fails, Media Trends and What to Watch in 2022

  • Broadcast in Business
Bulletproof Marketer

Bulletproof Marketer


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In today’s episode, Chris and April dive into the communications industry news stories that are making waves in the new year.  They’re covering NBC’s hiring of an ex-FBI official and the implications for trust in the mainstream media, Volvo’s handling of an image usage rights violation, and the state of print media this year. Amazon’s approach to ads and Elon Musk’s proposal to microchip the human brain. For this week’s “Cash or Trash?” segment, our hosts look at Inc.’s ranking of 2021’s most bizarre brand stories, and then close out with a quick tip on leveraging Instagram Live’s new screenshare feature.

NBC News: 

“Cash or Trash?”:
“Point & Counterpoint”:

April is the president of Trust Relations:
Christopher is the CEO at The Go! Agency: