22 - The Latest on PR in the Social Media Landscape

This week, your Hype Busters hosts are taking a look at the interplay between social media and public relations, with some recent research and trends about how journalists and users are finding news online. April and Chris also discuss the competition that’s heating up between YouTube and Tik Tok. Next, they chat through the pros and cons of deleting old social media posts and cover the role of notifications in driving users’ eyes to your marketing campaigns. This week’s “Cash or Trash?” segment features three new campaigns: Raid’s new global portrait push, Alka Seltzer’s collaboration with T Pain and Schmidt’s new ads featuring Megan Rapinoe.  

Today’s “BREAKING NEWS:”

YouTube vs. Tik Tok: https://bit.ly/3nOZS7O 

Pew Research on Twitter:  https://pewrsr.ch/3nPsP3A 

Point & Counterpoint:

Journalists Deleting Posts: https://bit.ly/3RmXu5E 

Notifications: https://bit.ly/3IoAuz8 

Cash or Trash?

Raid: https://bit.ly/3ACaoHl 

Alka Seltzer: https://bit.ly/3OTETwJ  

Schmidt’s X Megan Rapinoe:  https://prn.to/3yTQVAF