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The NAACP is looking to boost turnout among Black voters in six swing states ahead of the presidential election.
The effort looks to use 200,000 “high-propensity” Black voters, or those who have cast ballots in recent races, to encourage “low-frequency” Black voters to either mail in votes or head to the polls in Florida, Georgia, Michigan, North Carolina, Pennsylvania and Wisconsin. The drive’s goal is to increase Black turnout by 5 percent from 2016.
“We’ve seen the outcome of when we have a drop in voter activity in the Black community,” NAACP President Derrick Johnson told Reuters, which was the first to report on the effort. “We have racism germinating from the White House.”
The effort comes as Democrats seek to boost turnout among voters of color after a drop off in 2016, which hurt then-candidate Hillary Clinton in key states, including swing states like Michigan and Pennsylvania.