Episode 39-Merrily Orsini Provides a Unique Look at the Health Care at Home Industry-Building My Leg

Welcome to Episode 39 of Building My Legacy.

In this podcast Merrily Orsini, thought leader in care for the aging, talks about the role home health care can play as we plan our lives and take care of older family members. She shares with us her thoughts on how our legacy will be affected by who we’ll be as life ends and what we’ll give back.

The president/CEO of corecubed – a marketing firm dedicated to helping aging care providers grow their businesses – Merrily has extensive marketing expertise in the home health, hospice and home-centered care industries. Her knowledge is particularly relevant as we move forward after the COVID-19 pandemic. And, because corecubed has always been a virtual business, she brings valuable insight into the working-from-home model.

So if you want to know:

- How the pandemic has affected our thoughts about home care
- The role technology plays in terms of caring for our older population
- Why the non-medical, long-term care industry continues to grow
- Why age is not the relevant factor for long-term care needs
- About the real question regarding end-of-life care: “How do you want to live?”

About Merrily Orsini

Merrily Orsini has nearly 40 years’ experience in the business of aging care. She successfully grew and sold her first company – a geriatric care managed home care agency – earning her the prestigious Ernst & Young Entrepreneur of the Year Award in 1996. She founded corecube in 1998 to help aging care providers grow their businesses.

She is the past Chair of the Private Duty Home Care Association of America and has served on the boards of the National Association for Home Care and Hospice Care and the National Association of Geriatric Care Managers. In 2017 Merrily received the Silver Lifetime Achievement Stevie Award for Women in Business. She is a leader in the Help Choose Home initiative and hosts a podcast that focuses on helping caretakers make decisions about home