1: I Want to Tell You Things About Facebook Ads that No One Else is Telling You

Hey everybody, how are you doing? This is Jason Smith, and I want to thank you so much for tuning in to our first episode of The Truth About Social Ads. I’ve been putting this off and wanting to do a podcast for a long time, and finally, we took the plunge, and here we are!

I’m super excited to be sharing a few things with you that I think are super important. Things that I wish somebody was talking about as I was learning Facebook ads and learning how to do different things inside the Facebook ads platform.

Before I launch into the Facebook and Instagram ad strategies, though, I wanted to tell you a little bit about me and share some of my background so that you can get to know me a bit better.

I have a crazy background, crazy story. And just so you know, as a listener, it’s tough for me to talk about myself. Before I got into the Facebook ads world, before I became an agency owner, I was a Los Angeles policeman for over 13 years.

I worked in the really, really bad neighborhoods of Los Angeles pretty much my whole career. I loved being a gang cop. That’s what I loved doing. I loved chasing gang members, and I was there to put them in jail right when they would do something terrible.

But, working in the worst neighborhoods and all was exciting, but it’s also pretty scary knowing that one of the most violent gangs in Los Angeles is out there to hurt you, and they formulated a plan to hurt you. So, I’m not the only one in my life that I have to think about, have a family and kids, and they’re near and dear to my heart, so I need to also think about them. And it came to the point where I needed to leave because if I didn’t go, I probably wouldn’t be here today.

So, I got started in the Facebook ads world, helping a friend out with some Facebook ads. He owned a supplement company, and I realized I was kind of good at it. I kind of tapped into my creative side, which I didn’t know was there as a policeman.

I ended up writi