6: How YouTube / Google Ad Strategies and Facebook Ads work Hand-in-Hand with Chris Brewer

Chris Brewer from OMG Commerce joins me today, and we break down some super powerful ad strategies involving his specialty, Google, and YouTube ads. It’s unreal how much they enhance the effectiveness of Facebook ads and vice versa.

Chris is the co-founder of OMG Commerce. His company has risen to the level that less than 3% of all Google partner agencies worldwide attain, which is the rank of Premier Partner. His company delivers online and offline marketing expertise, advice, and education to eCommerce businesses.

And today, we’re spilling the beans on how you can leverage the power of Google, YouTube, and Facebook to get some kick-ass results from your ad campaigns. That’s the whole point of this podcast, to tell you things that no one else is necessarily telling you about.

Before we get into the actual tactics you can employ and some of our best strategies, we cover one of the essential aspects: mindset. If you come in with a mindset already thinking, “Hey, this is a long game here, right?” Just know that we’re also in it for the long game, and sometimes it takes time to get everything humming along nicely, pumping out an excellent return on your ad spend.

When do you know that Google is a good move for you?

Chris says, “One quick tip is to simply go into Google search on a clean browser and start typing your brand name. If your brand name doesn’t pop up in suggested search quickly, that’s a sign that you’re not yet quite ready for Google.

But if you start typing in your brand name and you see your ‘brand name coupon code,’ ‘your brand name reviews.’ Your brand named this, your branding that, then your Facebook ad spend is creating that search in Google. And then you are absolutely 100% leaving money on the table even for branded search. And that’s when it’s a good idea to take a look at getting into Google ads.”

Listen to this killer conversation, and you may realize that you are also leaving money on the table a