Episode 50-Andrew Phelps on How User Experience Can Improve Your ROI-Building My Legacy with Lois So

Welcome to Episode 50 of Building My Legacy.

In this podcast, Andrew Phelps talks about user experience (UX) and the importance of meeting and exceeding your user’s expectations. Andrew is a partner and director of design for User10, a web development agency that specializes in product strategy and design. He has worked with start-ups, entrepreneurs and people in various levels of large organizations, demonstrating that thoughtful design can solve problems with their digital footprint.

Today UX is more important than ever before as businesses move into the post-pandemic world. Companies will have to take a critical look at how they get their message out. What can they do more efficiently, more effectively and in a more targeted way? They’ll also need to adapt to the new world of working remotely.

As Andrew explains, UX – what the user sees and interacts with on a screen – is just a small part of the overall customer experience design, which is a “process, not the end product.” UX is not a quick fix; it can’t make a good product out of nothing. But UX can go a long way to making a good digital product – website or app – great.

So if you want to know:

- Why UX is a collaborative process that involves conversations with customers and all internal stakeholders
- How an improved user experience can lead to greater internal and external efficiencies, resulting in a better ROI
- About the timeline for software development – and the importance of taking the time to understand your customers in the process


About Andrew Phelps

Andrew Phelps has been a user experience designer nearly as long as this job title has been in existence. An expert in digital design and execution, he is regularly asked to speak to groups about design and entrepreneurship and was named one of the Arizona Republic’s “35 Entrepreneurs under 35.” He is well-versed in the challenges of the small business and startup world and has also assisted l