Episode 82-Nikki Bradley Talks about Collaboration-Why and How?-Building My Legacy with Lois Sonsteg

Welcome to Episode 82 of Building My Legacy.

In this podcast, we talk again with marketing brand strategist Nikki Bradley who specializes in guiding people to get clarity around their brand, confidence in their messages, and package their expertise into profitable products and services. In this visit, we take a closer look at collaboration. In working with the government and minority groups on collaborative projects, Nikki learned an important lesson: You can’t always do it by yourself. Collaborating and forming partnerships can help your business grow faster and stronger.

The need for collaboration is more important today than ever before as businesses look for new ways to grow and survive in light of the continuing challenges of the COVID-19 pandemic. Nikki talks with us about the benefit of leveraging other people’s audiences to get our message out and to get our products and services out to a wider base than we could on our own. She also shares with us her own experience and the process she uses to find the right people to collaborate with. We think you’ll agree that our discussion is a helpful step in learning how to use collaboration effectively to build your business and your legacy.

So if you want to know:

– Why we, as human beings, want to collaborate
– How your real competition is yourself
– The critical factors to look for in potential partners
– The four questions to ask to help identify opportunities for collaboration
– How the acronym “SCRIPT” can remind you of the categories of potential collaborators

About Nikki Bradley

Nikki Bradley is a brand strategist who teaches real-world strategies and the best practices she’s learned from corporate America and as an entrepreneur juggling business ownership and motherhood. Her goal is to empower people to connect their purpose to their brand — whether personal or business — so that they can better connect with, convert, and serve their audience with their