Episode 93-Sky Stephens on Growing Your Business-Building My Legacy with Lois Sonstegard

Welcome to Episode 93 of Building My Legacy.

In this podcast we talk with Sky Stephens, co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. The coaching that Sky’s organization provides doesn’t have anything to do with construction. Rather, she helps builders with the business side of their company. And the advice she shares with us is really applicable to businesses in any industry.

You’ll benefit from hearing Sky’s thoughts on topics like acquiring and converting leads, the difference between markup and margin, how to look at supply and demand, and the importance of systemization. She also points out that, with the right systems in place, a business can go on for many years after its founder is gone. And that’s an important part of building your legacy.

So if you want to know:

– Why lead generation is just the beginning of an effective sales process
– How successful marketing makes your prospects “problem-aware”
– About the D-A-D process: delete, automate, delegate
– Why “discounting” is a dirty word and how to avoid it
– The importance of selling on value


About Sky Stephens

Sky Stephens co-founded the Association of Professional Builders with her father, Russ Stephens. The organization started as a marketing agency to help builders use Facebook ads and other online platforms to generate leads. When Sky and Russ realized that not every builder was able to convert their leads, they expanded the organization to become a sales training company. Today the Association helps builders with marketing, sales, business operations, financials and even personal development. Their mission is to improve the residential construction industry for both builders and consumers. With the Association’s help, builders in Australia, New Zealand, the U.S., Canada and the U.K. have been able to double the s