Episode 96-JP Clement asks “Is Your Marketing Really Working?”-Building My Legacy with Lois Sonstega

Welcome to Episode 96 of Building My Legacy.

In this podcast we talk with JP Clement, the CEO of boomtime, who is passionate about helping businesses grow. He is particularly concerned about ensuring that businesses know if their marketing is really working. JP discusses the analytical part of marketing and how important it is for businesses to have an integrated marketing plan that ties together many different tactics, including the all-important “word of mouth” marketing. JP believes that, when used properly, recommendations and referrals from your customers can be the most efficient type of digital marketing for B2B companies.

The most important thing though, for all companies, JP reminds us, is to define your strategy based on analytics and then measure the results of each marketing campaign. Our discussion with JP is particularly timely in today’s environment where you can no longer go to trade shows or conferences yet you need to stay in touch with your current customers and continue to feed new, qualified leads into your sales funnel.

So if you want to know:

– How word of mouth marketing works and why it’s so important
– How content creation can help you build your authority
– What to look for in a digital marketing agency
– The various KPIs — key performance indicators — to consider when designing your marketing strategy
– The most common reason marketing campaigns fail


About JP Clement

JP Clement is the CEO of boomtime, a digital marketing company that specializes in word of mouth advertising, which includes email marketing, content creation to build authority, and the development of websites to capture and ultimately convert leads to sales. During his 30+ years in marketing, digital strategy and product management, JP has worked for or helped companies in both the B2B and B2C sectors, including Madison Square Garden, General Mills, DFS Group Ltd., Johnson & Johnson and National Geographic. He also