Episode 102-Liz daRosa on the Importance of Being Able to Pivot-Building My Legacy with Lois Sonsteg

Welcome to Episode 102 of Building My Legacy.

In this podcast we talk with branding and social media expert Liz daRosa who has 20 years of experience supporting organizations as they pivot and maintain relevance for high growth. Liz does a great deal of work designing and executing strategies that improve team and organizational performance.

She shares her own story with us about how a layoff forced her to pivot from a career she enjoyed in higher education. Today Liz coaches individuals who are trying to grow their own businesses and also works with organizations that need to optimize their social media efforts and get their branding where it should be. Our discussion with Liz is particularly timely as many organizations face major issues, such as how will we bring people back to the workforce, move forward with healing and encourage people to embrace diversity and inclusion.

So if you want to know:

– How “putting out positivity” can help you use social media more effectively
– Why it often takes someone from the outside to create actionable steps that will make your business viable or move it to the next level
– The biggest mistake people make when developing their online space
– Why you need to understand the difference between a personal Facebook page and using social media for your business
– The key to finding your own voice — and its importance on social media

About Liz daRosa

Liz daRosa knows firsthand why it’s important for individuals and businesses to be able to pivot. When a reduction in force caused her to pivot from her career in higher education, she became an expert in digital marketing. She now leverages her 57,000 connections on the major social media platforms to help organizations in branding as a component of their organizational culture shift and move to a new normal in the virtual space.

Liz has extensive experience in improving team and organizational performance by incorporating c