Episode 118-Sean Campbell on the ‘Age of Narrow’ and Other Marketing Tips-Building My Legacy with Lo

Welcome to Episode 118 of Building My Legacy.

In this podcast we talk again with Sean Campbell, founder and CEO of Cascade Insights, who helps professional services firms improve their marketing efforts so they can continue to grow. Sean believes that, particularly in today’s economy, too many professional services firms are tempted to broaden what they do. He argues they should be doing the opposite: concentrate on what you do best and “grow in the lane that you’re in.”

Sean has had success with his own company in spite of the challenges of the COVID pandemic. In fact, they’ve seen more leads this past year than ever before. He attributes that to effective Internet marketing. This is especially important today when most traditional marketing efforts — events, conferences, speaking engagements and even in-person sales meetings — are no longer available. Sean’s message is essential for professional services firms that aren’t devoting the time they should to marketing. And it’s also helpful for any business that is looking for innovative and cost-effective ways to generate leads.

So if you want to know:

– Why marketing is so hard for professional service firm leaders
– How “pay-per-click” can be more effective than lots of content
– Why your marketing efforts shouldn’t concentrate on social media
– The important role your sales team can play in your marketing efforts
– Why a healthy power balance is the key to successful collaboration


About Sean Campbell

Sean Campbell is the founder and CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. He has been training, mentoring and educating all his life, and his professional services work includes consulting engagements with Fortune 50 companies as well as start-ups where he helps with these firms’ delivery, sales, marketing and operational practices. He is also a well-regarded conference speaker and author and ha