Episode 126-Ken Knorr on Pivoting, Collaboration and the Exercise of the Sevens-Building My Legacy w

Welcome to Episode 126 of Building My Legacy.

In this podcast we talk with digital marketing and SEO specialist Ken Knorr. He’s the founder of That! Company, a “white label” company that has worked with more than 400 agencies — under each agency’s brand — to introduce, expand or improve digital marketing for their clients. Because of the role That! Company plays, Ken has significant insights into how companies can pivot and the importance of collaborating — internally and externally.

A serial entrepreneur, Ken has been in digital marketing since the rise of Google, and he’s been able to pivot several times to react to changes in the marketplace. In terms of collaboration, Ken believes that when you bring people from different backgrounds together, you find out that one plus one equals three or more. His message — particularly the fascinating “Exercise of the Sevens” — is vital for entrepreneurs, leaders in any industry and anyone looking to build their legacy.

So if you want to know:

– Why you need to “check your ego at the door” if you want to take advantage of market opportunities
– How to know when it’s time to make a pivot
– When to look away from the dashboard — and all the KPIs — and look up to the windshield to see where you’re going
– What it takes to create a collaborative team
– Why you should plan by democracy but execute by dictatorship


About Ken Knorr

Ken Knorr is the CEO and founder of the white label digital marketing company “That! Company.” With more than 400 agency partners, That! Company has become the most widely trusted name in white label services, including high-quality SEO, pay-per-click, social media and reputation management — all under each agency’s own brand. A leader who believes that one plus one equals three or more, Ken supports unvarnished conversations in which everyone contributes their ideas because the best solutions are created by the team.

He can be reached at hi