Interview-Margot Bloomstein Principal of Appropriate & Author of Trustworthy: How the Smartest Brand

Margot is one of the most prominent voices in the content strategy industry. She is the author of “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap” and “Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project” and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy. Margot teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria, and lectures around the world about brand-driven content strategy and designing for trust.

Learn More: https://appropriateinc.com/trustworthy

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Source: https://businessinnovatorsradio.com/interview-margot-bloomstein-principal-of-appropriate-author-of-trustworthy-how-the-smartest-brands-beat-cynicism-bridge-the-trust-gap