Chris Saturnio: What Most Entrepreneurs Miss About Successful Product Design

Since 2009 the hit television show Shark Tank has brought the world of entrepreneurship front and center to millions of households. Every contestant with a product and a dream wants a handshake deal with one of the Sharks.

Unfortunately, 20% of these deals don’t come to fruition after the investors complete their due diligence. According to today’s guest, success requires more than just a slick product and a TV appearance.

Chris Saturnio is owner of Saturnio Design and has spent the last 20 years helping brands grow with innovative design and a deep knowledge of the full product development cycle. Today he shares his approach to navigating the complex design process, resulting in a successful product launch.

To connect with Chris Saturnio go to https://saturniodesign.com.

Source: https://businessinnovatorsradio.com/chris-saturnio-what-most-entrepreneurs-miss-about-successful-product-design