Episode 202-Paul Shapiro with a New, Sustainable Approach to Food-Building My Legacy w/Lois Sonstega

Welcome to Episode 202 of Building My Legacy.

If, like many people, you’re concerned about how we can continue to feed earth’s inhabitants without further sacrificing our forests, you’ll want to hear from Paul Shapiro. Author and CEO of The Better Meat Co., Paul explains how his company is creating real meat from animal cells so we can continue to enjoy meat without slaughtering cattle or devoting more and more land to them. Creating meat from animal cells sounds like an idea from the future, but it’s happening right now as Paul’s company collaborates with companies like Perdue Farms and Hormel Foods to create the protein of the future. It’s a fascinating story and an important step in the legacy we leave for future generations.



So if you want to know:

– What’s involved in creating real meat from animal cells and the environmental advantages of this process

– How the future of protein will be far more diverse than it is today

– Brands to look for in the grocery store to explore this new approach to meat

– How start-ups can collaborate successfully with large, established companies

About Paul Shapiro

Paul Shapiro is the author of the national bestseller, Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World. He is also the CEO of The Better Meat Co., a four-time TEDx speaker and the host of the “Business for Good” podcast. An authority on food and agricultural sustainability, Paul regularly appears on podcasts and news outlets and has published hundreds of articles in The Washington Post, Scientific American, FORTUNE and academic journals. Find out more at bettermeat.co

About Lois Sonstegard, PhD

Working with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one s