Episode 147-Launching your brand’s website with Caley Adams and Hanna Hermanson

How many times have I heard “my website just doesn’t represent ME”…

(silly questions! You’d never know the answer!)

A LOT

So I invited Caley Adams, the Founder & Creative Director of Wildes District, an NYC-based design studio that specializes in emerging women’s and e-commerce brands to talk to us all about launching a brand.

Her company, Wildes District, works closely with founders to build meaningful experiences that span multiple touchpoints — including brand, web, app, print, packaging, and more. Caley has over a decade of design experience working for some of the world’s most celebrated brands, including Chanel, The Row, Rolex, Warby Parker, Birchbox, Ralph Lauren, and ALDO.

After spending years building larger brands, she turned her focus toward working with early-stage companies to help them navigate the many phases and challenges of brand development, from pre-launch to post-launch life and created Wildes District in 2017. Today, she leads the Wildes District team and partners with founders to help build their brands from the ground up, with visually compelling but scalable design.

Their clients include some of the most of the moment names today including Andie Swim, Aurate, Kin Euphorics, Chief, Coterie, Elix Healing, and Margaux.

www.wildesdistrict.com

Join us as we talk about:

– The future of marketing (and why what worked in 2017 won’t cut it any more)

– Why she focuses on working with female entrepreneurs

– Why is it important for new brands to have strong branding and websites

– Website best practices for using your site as a lead generating tool



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You can find out more about Hanna at dreamlifeisreallife.com/show and connect with her on Instagram @hannahermanson_