Episode 230-Janice Porter on Generating Leads via LinkedIn and then Staying Connected-with Lois Sons

Welcome to Episode 230 of Building My Legacy.

Are you using LinkedIn to generate leads and build your business? Are you getting the results you want? In this podcast LinkedIn expert Janice Porter explores relationship marketing and outlines for us the process she recommends to build connections, stay connected and be remembered. Janice has successfully married online lead generation with effective offline follow-up communication to build long-term relationships and ultimately increase sales. “We like to do business with people we know and trust,” Janice explains. And, by using LinkedIn as a tool for building referral business and her customized photo postcard program to stay in touch, businesses can put relationship marketing to work for them.



So if you want to know:

The importance of having a fully optimized LinkedIn profile
Why you need to do your homework before you try to connect to someone
How a well-timed postcard can catch your prospects “off guard,” show that you appreciate them and move the recipients “from head to heart”
The difference between being a transactional person and having a longer-term vision
The advantages of sending video messages on LinkedIn


About Janice Porter

Janice Porter is a LinkedIn trainer, relationship marketing specialist and podcast host. She believes that success in business all comes down to relationships and connection. Her training programs provide actionable steps to strengthen existing relationships and build new ones in a world where mass communication doesn’t cut it. She has helped entrepreneurs, business owners, sales professionals, realtors, mortgage brokers and finance professionals use LinkedIn and a follow-up offline postcard program to generate more qualified leads and build a strong referral network. Find out more at her website, www.janiceporter.com. And try it yourself when you send a free postcard.