Episode 240-Donna Serdula on Getting the Most from Your LinkedIn Profile-with Lois Sonstegard,PHD

In this podcast we talk with Donna Serdula who, more than a decade ago, built the successful website, LinkedIn-Makeover.com because she recognized that most LinkedIn profiles didn’t tell her what she wanted to know about prospective customers. Donna views LinkedIn as the chance to tell your story, to show your real value and articulate your brand. She started LinkedIn-Makeover.com to help individuals and companies use LinkedIn to make connections and achieve true success on this platform. As Donna explains, LinkedIn is not just for job search, and, for companies, it all starts with knowing the goal of your LinkedIn profile — whether it’s recruitment, branding, reputation management or sales prospecting.



So if you want to know:

– How to use LinkedIn to connect with the right people — and the importance of doing so

– The difference between connecting with someone and simply following them

– Why you have to be “loud” in your leadership and how LinkedIn can help

– The importance of knowing what’s being communicated about your company on LinkedIn

– The top three things you should do as you review your personal or corporate LinkedIn profile


About Donna Serdula

Donna Serdula is the founder and president of Vision Board Media, a professional branding company that helps individuals and companies tell their unique story on LinkedIn and beyond. The pioneer of LinkedIn profile optimization, over the past 10 years, Donna has worked with more than 6,000 executives, entrepreneurs and professionals to bring dynamic brand storytelling to the masses. She is the author of two editions of LinkedIn Profile Optimization For Dummies and the host of the podcast, Dream Big with Big Dreamers. She shares her LinkedIn expertise at global conferences and workshops and has been featured on a number of high-profile news outlets. You can find out more about available programs and services — including free resources — at