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How to Create a Social Media Landing Page that Converts

  • Broadcast in Business
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What is a social media landing page? 

A social media landing page is a dedicated page created for a visitor coming to your site from social media. The goal of a social media landing page is to generate a conversion. That conversion might be a sale, getting someone to subscribe to your email list or something else entirely.

Why does your business need a social media landing page?

Social media landing pages are designed to increase the likelihood of generating a conversion. An improved conversion rate will result in more leads or sales and will reduce your marketing costs. Those savings can be significant if you’re running a paid marketing campaign

1. Position Your Offer

The key to generating a high converting offer is your positioning. You need to promote an offer through social media that generates interest and deliver on that promise through your landing page. It’s a two-step process.

3. Keep the page simple

Your landing page design needs to be simple. The more complicated the page, the lower your conversion rate is likely to be. So, keep the layout simple and only include the necessary design elements

People who should listen to this show are SMM, Career Coaches, Entrepreneurs

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