CUTV News Radio spotlights John Pentland Copywriting

Kokomo, IN – While many people who retire see it as the end of something, for copywriter John Pentland, retiring was the opposite; the beginning of a new journey, a new business, and a never-ending quest to learn and expand his mind.

Pentland’s copywriting career began when he’d gotten a website and decided to write some e-mails that would drive new traffic to it.  Creating more interest in a business fits with his view of the copywriter’s mission: “to persuade people to do something; perhaps sign up on a list, give their e-mail address out, or buy something. " According to Pentland, copywriters like him produce sales letters, e-mails, blog posts, landing pages, and he notes, with his endearing down-home sincerity “that type of thing.”

Pentland is seeking to expand clientele in the B2B market and aims to focus on fluid tools and hydraulic power, areas of expertise he knows from spending 40 years working with machinery in a casting plant in his hometown of Kokomo. “It’s a factory town,” he says of the business landscape there, signified by auto industry leaders like Chrysler and (at one-time)  GM. He notes local business has been booming over the last five or six years.

Age may not have affected his intellect, but it has changed his attitudes. He keeps reworking each piece till he gets it to perfection. He has goals and affirmations. He has no patience for phonies.  He has learned a lot of new things. And he laughs more often. “In my older life I take things differently than I did 30 years ago,” Pentland says.

For more information on John Pentland, visit http://www.johnpentlandcopywriting.com.