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Create Distinction in Sales & Customer Service: USP's

  • Broadcast in Business
Scott McKain

Scott McKain

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How do you create distinction in a crowded marketplace for your products, services, and YOURSELF? What's the difference between distinction and the old sales training tool of the "unique selling proposition"?

Customers now assume how you SELL them is how you will SERVE them. It's a critical point for YOUR business!

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