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Vinnie Potestivo is an Emmy® Award-winning Media Advisor who grows personal brands & founder-led companies by scaling content distribution, brand visibility, & media reach.
As a network executive at MTV Networks (98-07) he discovered talent and developed new ways to support their goals, pioneering the way brands and business owners could contribute to their public narrative by making them stars and producers of their own television series. Early hits include Punk’d, The Osbournes, TRL, 8th & Ocean, Wild 'N Out,
Personal brands Vinnie has helped elevate through the use of original content include Mandy Moore, Diane von Furstenberg, Ashton Kutcher, Jessica Simpson, Beyoncé Carter, Ashlee Simpson, Carson Daly, Nick Lachey, Sharon Osbourne, Sean "Diddy" Combs, Wilmer Valderrama, The Simmons, Russell Simmons, Nick Cannon, Lindsay Lohan, TJ Lavin, Vanessa Lachey, Benji & Joel Madden, Aly & AJ Michalka, Kelly & Jack Osbourne, Tyrese Gibson, Molly Sims, Lauren Conrad, Kristin Cavallari, Danielle Fishel, Carmen Electra, Sisqo, Dave Holmes.